Written by 7:28 pm News

What Happened to KKW Beauty?

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On August 1, 2021, Kim Kardashian shuttered her well-known beauty brand KKW to rebrand the company under a new name.

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She took to her Instagram story and wrote that she choose to make the move.
The brand’s official Instagram account “KKW” also wrote in their Instagram story “so that we can come back to you under a completely new brand with new formulas that are away more modern, innovative and packaged and elevated and a sustainable new look” since then the KKW has cease to exist.


In a statement, the 41-year-old Kardashian explains that she is shutting down all her previous iterations of her beauty line. This doesn’t come as a complete shock to her followers as they have seen and assumed that she wanted to put distance between her former married name, Kim Kardashian West, and her business ventures going forward.
It looks like Kim Kardashian has been making moves behind the scenes with her beauty brands too.

SKKN by Kim

Kim Kardashian has finally announced her new Beauty Brand, after a long break with the reality TV star entrepreneur and well know social media celebrity.
Kim Kardashian has finally unveiled her new cosmetic brand SKKN, she will launch it on June 21 at 9a PT/12p exclusively on SKKNBYKIM.COM.


She broke the news on her Instagram account along with a sneak peek of the full collection and campaign shots featuring herself.

In an Instagram post, she wrote ” I’m excited to introduce to you SKKN, a nine-product skincare ritual that I have developed from start to finish,
Kim also wrote in the post that she has been so privileged to learn about skin and skin care over the years from the world’s top dermatologists and estheticians and every bottle from her new line is filled with knowledge that she has accumulated along the way.

More About SKKN Products

The official Instagram account of SKKN wrote in a post about the skincare line that “through a visionary nine-product skincare ritual, SKKN delivers nourishment, renewal, and an indulgent at-home experience. the nine-step skincare ritual was developed to soothe, hydrate and restore radiance.
The 9 core products are said to be clean, cruelty-free, vegan, and are said to be thoughtfully formulated without gluten, sulfates, phenoxyethanol, BHT, and PEGs.

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Nine Skin Care Products Include:

Cleanser :
It was developed to gently dissolve makeup, water-resistant residues, unwanted oils, and impurities without stripping the skin of its moisture.
price: $43; $37 refill

Toner:
The hydrated essence of the toner uses its double acidic and enzymatic exfoliation to help reduce the appearance of pores and to enhance the skin texture.
price: $45; $38 refill

Exfoliator:
This is the only product in the line containing fragrance with the subtle scent of freshly cut roses. exfoliator turns dull, dry, or lackluster skin into a smooth glowing complexion.
price: $55; $47 refill

HA serum (hyaluronic acid serum):
Enriched with multi-molecular weights of hyaluronic acid, this fragrance-free serum acts as a moisture magnet, delivering 72 hours of hydration.
price: $90; $77 refill

Vitamin C8 serum:
This restorative serum helps to smooth and firm the skin for a youthful-looking, radiant, and glowing complexion.
price: $90; $77 refill

Eye cream:
The gentle yet concentrated peptide eye cream helps reveal a visible firm, rested, and illuminated eye contour.
price: $75; $64 refill

Face cream:
This hydrating, fragrance-free moisturizer helps improve skin firmness, elasticity, and radiance.
price: $85; $72 refill

Oil drops:
This glow amplifier oil helps reduce the appearance of pores and UV-related damage, such as pigmentation dark dark spots.
price: $95; $81 refill

Night oil:
Formulated with a nourishing blend of botanical oils and extracts, this hydrating recovery treatment was developed to help revitalize the skin while you sleep.
price: $95; $81 refill.

The price of each product is also mentioned, the complete collection costs $575.

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